Clik here to view.
Adidas and Google test multi-screen ads
BackgroundGlobal sports-wear brand Adidas wanted to bolster its positioning as leaders in performance and style. The company has a long standing relationship with media agency Carat, which has handled...
View ArticleClik here to view.
Adidas uses projection mapping to put its Facebook fans names in lights
This work from Adidas mixes projection mapping with social media activity.The ‘Light You Up’ projection was beamed in New York’s Madison Square Garden, from the side wall of a building, and gave the...
View ArticleClik here to view.
Olympics: five of the most innovative campaigns
More than one week into the largest celebration of sporting excellence, diligence and perseverance the UK has ever seen, it's now worth asking, have the partnerships wielded through Olympic sponsorship...
View ArticleAdidas' latest creation: Tweeting shoes
After a busy two weeks customising shoes with memorable Olympic moments crowd sourced via its Facebook page, Adidas has released this video which shows the brand taking the campaign one digital step...
View ArticleAdidas experiments with connected trainers
Adidas has given a glimpse of what the future may hold for some of its products by hacking a pair of its Barricade trainers to enable the wearer to receive messages from Twitter.While connecting...
View ArticleAdidas' fan-fuelled light display welcomes sporting celeb
Adidas has been busy creating smart campaigns that place its fans at the very centre, creating hyper relevant and shareable content in artistic ways, seen through several recent Olympic...
View ArticleAdidas enlists Snoop Lion as storyteller in Ebenezer Snoop
Adidas’ Christmas campaign combines Charles Dickens, Beavis and Butthead-esque animation and Snoop Lion; an unlikely but memorable combination for a parody that is told behind a personalised Facebook...
View ArticleAdidas and Google try to prove mobile can drive in-store sales
Tags: GooglemobileAdidasnew customer journey
View ArticleAdidas plans release of ‘Smart Ball’ in 2014
Major sports brands such as Adidas, Nike and Reebok have all developed their versions of health and fitness apps and services, but the next stage is developing out that technology to the different...
View Article
